receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com, Nathan Fielder Is Big Suit Mania's Patient Zero, The Only Thing More Indulgent Than Christine Quinn's Lambo Is Her Outfit, So, Drake's "Certified Lover Boy" Air Force 1s Are Actually Dropping, Yohji Yamamoto: Poet of Black, Baseball Enjoyer, Engineered Garments SS23 Ain't a Work of Art (By Design). His postings didnt halt after graduation, and concurrent with his rampant online activity, Neek landed at Stussy. The brand has collaborated with BAPE, Dover Street Market, Hello Kitty, and BT21. Highsnobiety has also reached out to an ASSC representative for comment on the acquisition. It was never to be a brand, more like a life project. While Lurk never really sought to conquer the streetwear market, Anti Social Social Club soared to popularity tackling mental health and depression. Your input will affect cover photo selection, along with input from other users. Only three weeks after its launch, Kanye West was seen rocking the hoodie, boosting the brands site traffic to nearly two million visitors in a week. However, Anti Social Social Club still offers Marquee access to the coveted Gen-Z audience especially in China, where its popular. This browser is not supported by Wikiwand :( Wikiwand requires a browser with modern capabilities in order to provide you with the best reading experience.Please download and use one of the following browsers: An extension you use may be preventing Wikiwand articles from loading properly. Neek, in multiple interviews, has said that the process behind creating these creative slogans is fueled by his own dark mind. Walk us through your strangest day to date? This kinda stuff tends to sell itself, as Rendle explained. Yeezy wears skinny jeans because of Neek.. Once prolific online, Lurk whose given name is Andrew Buenaflor has retreated from social media in recent years after moving back to Las Vegas, where he lived prior to Los Angeles. Adeles new album just sold another million copies in its second week. You will need to temporarily disable your Ad-blocker to view this page. As a popular member of the NikeTalk forums in its heyday (a site co-founded by Method Man and frequented by sneaker fanatics in the early to mid-00s like DJ AM, Ben Baller and Wale), Neek gained a following through his WDYWT (What Did You Wear Today) thread posts. You can help our automatic cover photo selection by reporting an unsuitable photo. Yours however translates in a visual language not often tapped into, from coloring to graphics. Describe the last video you recorded on your cell phone? Anti Social Social Club was never intended to exist on the scale it does today. Refresh the page or click the button below to continue. An extension you use may be preventing Wikiwand articles from loading properly. Many know Anti Social Social Club for its distorted Friz Quadrata Bold logotype, pastel-colored garments, and shock product drops, but where did this brand come from, and who is its mysterious founder, Neek Lurk? Snapshot of America: Los Angeles! Whats nightlife like for Neek Lurk in Tokyo? If, at any time, you have specific questions or concerns about the accessibility of any particular webpage Adam Driver Reprises Role as Hot Animorph For Burberry, From Balenciaga to Maybach, Lil Uzi Vert's Birthday Brought out Big Brands, New Father A$AP Rocky Is Dressing Like a Cool Dad, *If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. The first catalyst for ASSC was Kim Kardashian. What do you envision when designing the Clubs gear? Since then more and more celebrities were seen sporting ASSC clothing: Travis Scott was seen wearing the ASSC green cap along with G-Dragon, Rita Ora and many more. You wake up, you eat, you sleep. Your go-to song for your Myspace profile was? [With] that same feeling, I created Anti Social Social Club. Kanye put the brand on the map and also caused its problems when this photo of him heading to the gym brought 4 million views to the ASSC website in a single week, along with thousands of orders that could not be fulfilled since the brand was more of an insiders joke than a business. Especially in China, where a fresh following of young fans keep sales brisk, ASSC is perfectly comfortable with the current size of its flock. It's a strategy that clearly ain't broken, so why fix? I fell asleep into a new year. I can make shit. It stuck with me and I only hang with people who feel the same way. The colour palette was available across a majority of the products, ranging from hoodies to t-shirts. Another problem that has surrounded Anti Social Social club for quite some time is the quality of material being used. The more negative hate you get and harsh it is, the more people are looking. One of the most confident interviews youll read from the interim featherweight champion. Its a sad song that plays on repeat in your head, a cancer that never goes way. If you do encounter an Early Anti Social Social Club product offerings were rooted in essentials: T-shirts, hoodies, dad hats, flannels and coaches jackets. The collection, that was also in collaboration with Line Friends, consisted of almost 50 pieces including hats, t-shirts and hoodies. In response, he designed a 6-panel cap emblazoned with the phrase I Miss You on the front and the Anti Social Social Club logo above the right ear; he told Vice in 2016, he had no goals or ambitions beyond the initial batch. Drinking Highballs every night. In 2018, Comme des Garcons teamed up with Anti Social Social Club to create buzz for its first online-only brand CdG. TRAVEL UPDATE: LA EDITION, SO MANY FABULOUS NEW DISCOVERIES! Used to LOVE this city, less of a fan now. Founded in 2015 by NikeTalk forum member Neek Lurk (real name Andrew Buenaflor), ASSC was quickly co-signed by tastemakers like Kanye West, Kim Kardashian, and RSVP Gallery, the boutique opened by Don C and Virgil Abloh. Everyday is a strange day for me. TOP 10: NYC Hospitality Is Really Stepping Up Its Game So Many Next Level Experiences! In the earlier years, Neek initially responded to the backlash on the brands Instagram, posting personal updates or showing delivery trucks. Refresh page. Neek was translating his darkness into clothing for the masses, and phrases like Stay Weird, Mind Games, and the Instagram then-tagline, Self Doubts, adorned early capsule collections for the brand in 2015 and 2016. In 2018, the counterfeit market had over 35% of ASSCs income. Honda, Hello Kitty, Playboy, Comme des Garons, and Korean boy band BTS are just some of the famous collabs the brand has had. Being fucked up and being fucked over plenty of times gets me going - a high that doesnt go away. Its just me. His current level of involvement in the business is unknown. This less than favourable quality along with shipping delays led people towards buying fakes that were cheaper and delivered much faster. Youll usually find this icon in the upper right-hand corner of your screen. Proof positive that hype and influence can go a long way these days. Helmed by Stussys Social Marketing Manager, Neek Lurk, the indie label brought to fruition as a means to cater to a crowd rarely represented, specializes in and has gained much traction for its relatable graphic messaging, pastel-colored garments and unorthodox product roll-outs. Googling the brand gets you a whole HEAP of drama: The brand currently has over 2.1MM followers on Instagram. A streetwear staple since its launch in 2015, Anti Social Social Club has collaborated with a host of brands including Honda, Hello Kitty and more. What are three things youve had enough of? Its not a positive thing, but thats whats real. The brand had skyrocketed to a size no one had expected, and with Neek being the sole operator, order fulfillment quickly became an issue that plagued the brand. Drinking beers on the street because its legal. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue. Marquee is one of the major players in a sector of the fashion industry that has benefited in recent years from the strife of legacy brands, which were challenged by changes in consumer behaviour long before the pandemic hit. The collaborated brought about numerous t-shirt designs all of which were based on clean white tees. accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, The purchase of the polarising streetwear label by the same company that backs Martha Stewart and Ben Sherman points to an M&A market in transition. Eventually, Neek relocated to Los Angeles around 2014 as his marketing responsibilities at Stussy grew. One of the biggest reasons Anti Social Social Club's success is that it connects with the millennials. Neek's interest in the streetwear scene landed him at Stussy. Celebrities like Kanye West, Kim Kardashian, and Korean boy band BTS have been spotted wearing its designs, generating a tidal wave of hype that propelled Anti Social Social Club into the forefront of streetwear. Only three weeks after the launch of the brand, Kanye West was spotted wearing a ASSC hoodie. Stream King Louie's New EP 'Play Dat Again', Adele's New Album Shatters Another Sales Record, HBO's 2015 Year End Spot Recaps This Year's Best & Previews 2016's Work, Kid Cudi Clarifies New Album is "Alternative" Not Hip-Hop, Conor McGregor on Floyd Mayweather: "I Know If We Had a Fight I Would Win". ' he said. Streetwear label Anti Social Social Club was purchased by licensing and brand management firm Marquee Brands for an undisclosed sum. The more I feel a certain way, the more I want to do it. Whether getting choked out in a car, friends not talking to me, doing nice things to people and them never talking to [me] again. There continues to be much debate surrounding the relevance of the brand and whether or not Anti Social Social Club is, in fact, dead. etc. Neek emphasized how the brand is predicated on his raw emotions and quick decisions: When I post stuff, I dont hesitate. Complaints of year-long merchandise shipping delays sullied the brands reputation within the wider streetwear community. If you're using HTTPS Everywhere or you're unable to access any article on Wikiwand, please consider switching to HTTPS (https://www.wikiwand.com). Please click the "Downloads" icon in the Safari toolbar, open the first download in the list. to the basic tariffs. In seducing these cultural titans, ASSC swiftly became the de facto streetwear brand of the post-Tumblr Instagram era. Honestly, when I get pissed me off is when I create things. 6,000 hoodie, their quality of fabric is not that great. As a result, several disgruntled customers began leaving complaints using the hashtag #WheresMyHoodieBro on the brands official Instagram page. However, as valuations soared, the company failed to secure any new deals after the acquisition of housewares brand Sur La Table in August 2020. Here are some of our favourites: Quite possibly the most unexpected of the lot, this collection was extremely popular with fans. Its social media presence perpetuated Anti Social Social Clubs anguish-fuelled ethos, populating followers feeds with text-based posts set on fluorescent backgrounds reading Never Again Never You, and Manic Depressive Sadist Masochist. Other posts ranged from images of fortunate fans who were able to obtain the garments, to photos of cigarette butts accompanied by captions like Your messed up world still thrills me. Social media and guerilla marketing had always been a strong suit for Neek, and his strategy proved to further generate an air of exclusivity around a brand that was still just printing graphics on blank tees. Even the brands Instagram bio reads Self Doubts. and we will make all reasonable efforts to make that page or the information contained therein accessible for you. If you are using an Ad-Blocker, it might have mistakenly blocked our content. Please be aware that our efforts to maintain accessibility and usability are ongoing. Fresh off of the debut of his UK-exclusive collection with premier clothier Dover Street Market, and a weekend which saw a bevy of new releases for the brand, all of which are now sold out, we caught up with the enigmatic Vibe Curator for a visceral understanding of Anti Social Social Club and his visual diary of emotions Enough of You in a candid interview filled with twists and turns of spontaneous utterance one might encounter with Neek on a night out in Los Angeles, CA. I really like when I do something to people and they dont speak to me at all. I guess I scare people away. Titelmedia strives to ensure that its Website services and content are accessible HYPEBEAST is a registered trademark of Hypebeast Hong Kong Ltd. Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more. His relationship with Eddie Cruz, founder of Undefeated, proved valuable in the budding yet tight-knit Vegas streetwear scene. I shouldnt even call it design anymore. Not sure if Neek Lurk has it in him (or even the desire) to make this into a genuine business but fun while it lasts. And heres Neeks very Trumpian response to all the negative press: Scroll down for more on the background of the brand plus pics of some of the celebrities that helped create the hype. All rights reserved. {{::lang.NameEnglish}} - {{::lang.NameNative}}, {{::mainImage.info.license.name || 'Unknown'}}, {{current.info.license.usageTerms || current.info.license.name || current.info.license.detected || 'Unknown'}}, Uploaded by: {{current.info.uploadUser}} on {{current.info.uploadDate | date:'mediumDate'}}. Growing up I envied people and it got to the point where I just did not give a fuck. the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans The catalyst for Anti Social Social Club came in late 2014 after a girl left him heartbroken. You were recently in Tokyo, correct? Just put some more engine mods to make it go faster and now at home drinking some Jameson. Each newsletter contains an unsubscribe link. Our plan is to let ASSC be ASSC with no intent to change the brand DNA, values, or culture, said Marquee Brands chief executive Neil Fiske in a statement to BoF. You may have more than one ad-blocker installed. with Disabilities Act of 1990. the range of assistive technology is wide and varied. These include Honda, Hello Kitty and more. With all of the popularity the Anti Social Social Club was realizing, and Neeks Stussy tenure under his belt, brand collaborations came swiftly and plentifully. Be in the know about the latest in luxury lifestyle and more, straight to your inbox, Wally Yachts Offers a New Range of Cruiser-racers, Supersonic Travel Is Within Reach With the New Overture Aircraft, Record-breaking Ring Set With 24,679 Diamonds, TAG Heuer Carrera X Porsche Limited Edition: Racing Colours, Copyright 2022 LUXUO. How do collaborations come about? Top 10: Posh eats at VERONIKA, and check out the new DASHMART Pop-Up its super cool!! With slogans like Get Weird and Never Not Weird, do you feel the need for Anti Social Social Club to remain unconventional? Building an internally-recognized streetwear label? At the beginning of this year, New Years Eve to be exact, I was at a party, and felt an uncomfortable feeling driving home fucked up. As with the other brands weve covered thus far, Anti Social Social Club has had its fair share of collaborations too however, the brands Lurk has worked with may not be what you might expect. 2022 Hypebeast Limited. Now, as the market cools with inflation rising, new opportunities arise. address for this purpose at any time without incurring any costs other than the transmission costs according A transplant from the Bronx living in Las Vegas studying business management at the College of Southern Nevada, Neek was disappointed by the dry cultural scene in Sin City, spending most of his time inside on the internet. Our plan is to let ASSC be ASSC with no intent to change the brand DNA, values, or culture, Marquee Brands chief executive Neil Fiske said in a statement, a strikingly similar sentiment to what VF Corp CEO Steve Rendle said when his company scooped up Supreme. of its Website, www.highsnobiety.com. Later in 2015, Neek designed photoshop mockups of 12 Anti Social Social Club T-shirts and posted them online and all 12 were sold out almost immediately. Anti Social Social Club: Is This Still A Thing? His blog, Wheres Neek, was a dumping ground for these musings, spanning from his infatuation with cars (especially his slammed, blacked-out Scion xB) to his love of Japanese porn. The brand jumped into the market with essential clothing: T-shirts, hoodies, flannels, dad hats and coach jackets but with its rise in popularity and demand it decided to expand the product line. I dont like that at all. My emotions happen, I ponder and think, but when it comes to making decisions, I just go for what I want right then. The brand represents a real-time reflection of Neeks ever-fluctuating mood, and the melancholic message resonated with fanseither authentically or ironically. Anti Social Social Club has been an enigma since its explosion onto the streetwear scene in early 2015. With that in mind, ASSC makes more sense on the Marquee Brands roster; it specializes in brands that do reliably brisk business, with or without a cache of clout. He was previously Stussys Social Marketing Manager and is a bit of an eccentric basing the brand on his melancholia, depression, porn addiction etc. Flip. Pedialyte Selling Out Fast. We can think of a worse way to get over an ex. Every thought, every emotion that makes me feel a certain way makes the designs. The infamous Kanye effect brought international attention to the brand and catapulted Anti Social Social Club to the forefront of streetwear in 2015, alongside mainstays in the space like BAPE (who's since collaborated with Anti Social Social Club) and Supreme. However, beginning roughly a year after its inception and stretching into the present, the brands meteoric rise in popularity caught Neek off guard. Searching its name on TikTok pulls up video after video asking What happened to Anti Social Social Club?. Unconventional? on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. Anti Social Social Club is undoubtedly one of the biggest names in Streetwear and their journey has surely been an interesting one. All Rights Reserved. Were providing capital and operating platforms to help them grow. Deemed deeply uncool by insiders, but once beloved by the masses, the brand has been picked apart on social media. However, due to the brand's meteoric rise to fame in a very short period of time, it was not prepared or equipped to deal with expansion on such a large scale. Agenda-setting intelligence, analysis and advice for the global fashion community. However, once Kim Kardashian was spotted wearing the hat at NYFW mere months after Neek created it, the hype machine began turning. Koreans. Jetlagged. Capsule collections with BAPE, Cactus Plant Flea Market, Dover Street Market, Mastermind Japan, Neighborhood, the Gran Turismo video game series and luxury luggaemaker, Rimowa, all released in the brands first few years, solidifying its ranging appeal. It also strayed away from the idea of seasonal releases and decided to release its products through periodic drops. On the heels of its co-branded merchandise with BTS, Anti Social Social Club has teamed up with Medicom Toyto release an Anti Social Social Club edition Be@rbickHello Kitty, Honda and kitchenware company Cuckoo. Its a way to get my thoughts out in the world. To accomplish this, Titelmedia has engaged I make things of the moments feeling in my life. You may have to select a menu option or click a button. Internet fame, however, would soon drive him past lurking and into the limelight. ASSC was never short of famous fans and collaborations with some of the world's most recognized names helped establish a very firm international presence. Funny how these things happen. Kanye West wearing an Anti Social Social Club hoodie in 2016. These days, the brand counts Kanye West, Kim Kardashian, and Korean idols BTS as fans. 2. So, lets dive right into it. UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with Top 10: Notable Vibe Shifts, Austin on the Agenda, Birding in the City! Have you ever been so low in your life that you drink your sorrows away and everyone leaves you? Collections kept selling out, though, amped up by countless collaborations and a newfound streak of self-awareness, teasing frustrated fans thinking of jumping off the bandwagon ASSC even issued collaborations with USPS and DHL, pointedly reminding longtime fans of shipping woes. Just got home [from] cruising downtown L.A. in the whip. Click on the large blue power icon at the top. But the brand was never intended to exist on the scale it does today. It was in my Camaro on the 6th Street bridge in Downtown L.A., driving 140 MPH making a turn at 11pm. This is what makes me create, and this is what keeps me going. I cut off many people in my life, and those people [get] my creative juices flowing. The brand was founded by Neek Lurk in downtown Los Angeles in 2015. According to Lurk, the products that launched the brand into popularity were hats. That sparks an idea to make me create my next graphic. People who owe me money. The unexpected collab, which was expectedly pink was extremely well received by fans. For a Rs. The collection featured the iconic Hello Kitty logo as well as Anti Social Social Clubs branding. This adds up to almost half a million dollars in debt and a LOT of angry customers! Support us by whitelisting our site. Once upon a time, Anti Social Social Club was the world's hottest streetwear outfit. Alternatively, you can object to If I feel that its forced and not coming from a place of honesty and weirdness, then I wont do it. Featuring loud graphics and playful accessories. Born on October 5, 1988, Andrew Buenaflor, better known as Neek Lurk, is no stranger to the internet or the ever-evolving streetwear scene. Complaints about missing orders abound .but fans are equally excited when they hear their orders are close to being shipped, The streetwear brand was founded in 2015 by. With Anti Social Social Clubs increasing popularity and Neeks background with Stussy, collaborations came easy. Creative, cryptic marketing tactics continued to define new offerings, exemplified by the billboards that sprouted around L.A. in mid-2017 featuring just a phone number and the brands instantly recognizable wavy logo set on a pastel pink background. But Neeks interests extended beyond his NikeTalk postings. Most brands aim to project perfection, but ASSC speaks of isolation, loneliness, and mental health issues. No matter your opinion on the brand, Anti Social Social Club remains a fixture in the closets of hypebeasts everywhere. I dont remember having a meal under $10 recently. Follow the instructions for disabling the ad blocker on the site youre viewing. Quick decisions, quick production and quick reactions to the internetIm quick with this stuff and thats good. Website by, When A. Lange & Shne introduced the 1815 Rattrap, With limitless customisation possibilities, the Po, Miu Miu takes over Saint-Tropez for the launch of, @hermes' Arceu Le Temps Voyageur allows you to tra, Chanel's seasonal boutique in St.Tropez re-opens f, @cartier unveiled its latest high jewellery collec, Everything You Need To Know About Fear of God Essentials, Everything You Need To Know About Supreme. Give good old Wikipedia a great new look: This article was just edited, click to reload, This article has been deleted on Wikipedia (. to make the Website as accessible as possible some issues can be encountered by different assistive technology as People who hang out with me just to hang out. I said it 100 times before, its just organic things that come to me. Did Quentin Tarantino Just Reveal a 'Kill Bill: Vol. A customized car featured at the "Self Doubts" exhibition in 2016. With a list of celebrity cosigns that seemed to grow larger by the day (Travis Scott, Wiz Khalifa, Rita Ora and G-Dragon, to name a few), meant Anti Social Social Club items sold out in mere minutes. Among the theories: overexposure, an absentee founder and frequent shipping issues, where customers received items months after they had ordered them. The brand name, created by Neek as a joke refers to the . I photoshopped an Anti Social Social Club t-shirt and when I posted it, people bought them 12 of them. No, Like I said before its just me. But those who stick with me are in the Club. For more information read our Terms & Conditions. I take [my] darkest thoughts and make them a little brighter, a perception per se. Missed a drop? I made one Anti Social Social Club hat and everything thats happened since has been because of it, he shared. Stay updated on the latest news with our carefully curated newsletters, Discover the latest news and more with instant updates, Neek Lurk: Manic Depressive, Sadistic, Masochist, Anti Social Social Club Acquired by Marquee Brands, Martha Stewart Joins Anti Social Social Club for Capsule Collection, Anti Social Social Club Offers Unexpected Objects With its SS22 "SICK & TIRED" Collection, Anti Social Social Club Reveals its SS22 "SICK & TIRED" Collection, 'Crouching Tiger, Hidden Dragon: Sword of Destiny' Official Trailer, Nike Inks LeBron James With Lifetime Contractual Deal, Dean Robert Smith Designs 'The Walking Dead'-Inspired Posters, Kendrick Lamar Scores 11 Grammy Nominations. With a few new shots from Game of Thrones season 6. In fact, his self-identification as a professional lurker formed the latter half of his internet-born moniker. Unexpected feelings and change of events are the best. Top 10: Bozemans Cool LARK Hotel, NYCs New Tin Building, and Elons Way ANTI-Remote! More like my lowest days into tangible items. I do what I like. They have this perception and are afraid. Oh, and the Stussy 35th Aniverssay party where I got carried to my hotel room and blacked out. I first saw it pop up on cool young Asian guys at my gym (the Chinatown Y) a couple of years ago. His longtime roommate confirmed this in early 2016, telling No Vacancy Inn that Anti Social Social Club was not even Neeks first creation with the brands signature wave font. But never this big. Even amidst all the resentful comments and dissatisfied customersand whether you choose to believe it or notAnti Social Social Club is still going strong. Neek, following a breakup, designed a hat that said I Miss You on the front and had the ASSC logo on the side and Kim was spotted wearing the hat at New York Fashion Week. For this capsule collection, the Korean band designed cartoon characters that were then printed unto various pieces. All Rights Reserved. Check out Goat.com to see if you can score there. ASSCs website currently shows every single item SOLD OUT.. 1. Neek alone handles ASSC and this has lead to major logistic problems. For faster navigation, this Iframe is preloading the Wikiwand page for, Note: preferences and languages are saved separately in https mode. I was like, Oh, cool. Neeks personal work was inspired by his raw emotionsmostly anger, loneliness and depressionand had been quietly printing clothes inspired by feelings for many years. The brand gained further notoriety after it was worn by Kanye West, although its status in the streetwear ecosystem is complex. Already whitelisted us? Is it because of my brand? As time passed and Anti Social Social Club grew bigger, a large subsection of customers had had enough of the brands antics. Despite a slew of controversies surrounding contempt for its customer base, Anti Social Social Club remains a fixture in the streetwear universe. Callers were rewarded with Morse Code containing the location and details for the brands forthcoming pop-up. Featuring Anti Social Social Clubs signature text graphics as well as BAPEs First Camo pattern, the capsule comprised an interesting colour palette. Beyond his work with Stussy, Neek would lend his talents to social media and guerrilla marketing campaigns for Cruzs brand, as well as The Hundreds and Fruition. We charge advertisers instead of our readers. Even today, disgruntled comments and hashtags such as #wheresmyhoodiebro flood each new Instagram post. He says basic hats with the logo on the side were responsible for the brands success. In what ways has growing up in the age of the Internet helped shape your outlook on streetwear today? Here's a closer look at the history and current status of the brand. With streetwears recent fascination with the 6-panel cap, it seems every brand has one. Today, were discussing one of the most coveted brands on the streetwear market: Anti Social Social Club. The collection with the legacy Japanese car maker comprised a hoodie, a t-shirt and a cap, each emblazoned with the brands H logo as well as the Anti Social Social Club branding. More events in Los Angeles, more mods on my Camaro, and my stuff at Dover Street Market London & Ginza. One thing is certain, these shortcomings have definitely caused several prospective customers to lose the appeal and respect they once had for the brand, and the only thing that remains uncertain is if ASSC will ever gain their trust and business back. "Paranoid" billboard above of Union LA and Stussy LA on La Brea Avenue, Tags: yeezy, kim-kardashian, kanye-west, streetwear, los-angeles, playboy, undefeated, anti-social-social-club, assc, neek-lurk, bape, stussy, billboards that sprouted around L.A. in mid-2017. 3. Anti Social Social Club, the Los Angeles-based streetwear label founded by Neek Lurk in 2015, has been sold to licensing and brand management firm Marquee Brands, BoF has learned.